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New Ernest Jones Watch Collection is Complete Ernest Jones, the high street jeweller, has just launched their latest Watch Collection catalogue by newly appointed retail agency, Complete. The publication promotes key ranges from quality watch makers such as Omega, Tag Heuer and Raymond Weil as well as featuring the "Ernest Jones Difference" which includes exclusive ranges, expert’s views on the brands and service messages. Through the Ernest Jones Difference, consumers are made more aware of the value and expertise they can expect from the high street jeweller. Stephen Gaunt, Brand Controller at Ernest Jones explained "Complete showed a great ability to reflect our brand values as well as those of the watch houses. They have really pushed the design boundaries and this is by far the best Watch Collection catalogue Ernest Jones has produced." Andrew Hearn, New Business Director at Complete added "This has been a challenging project - working with 19 strong brands whilst retaining the essence of Ernest Jones. Our team of designers, artworkers and retouchers have excelled themselves." He added that one of Complete’s biggest challenges was to ensure the customer returned to Ernest Jones to finalise the purchase, rather than selecting the right watch and going elsewhere. Highlighting the Ernest Jones Difference was the obvious solution. Initial feedback from the watch houses and store managers suggest the Watch Collection catalogue has been well received by both the industry and consumers alike. For more information contact andrew.hearn@complete.co.uk
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